Visual identity and campaign framework for Diablo IV Season 5: "Pitchback." I helped craft the creative strategy, asset planning, and content rollout across social and digital channels.
A high-level overview graphic highlighting key Season 5 features. Designed for multi-platform distribution to re-engage lapsed players and energize the community.
Social activation that escalates user engagement: each 25 likes summons more demons. Built around a proven visual template, optimized for Twitter virality.
Vertical short-form lore video concept to bridge narrative between seasons. Designed to distill Diablo's story into digestible TikTok/IG Reels content.
Carousel-style static content series featuring the lore and design of Season 5’s demonic priests. Created to deepen engagement through lore and character design.
Video teaser showcasing new infernal enemy types. Served as an early hype-building asset, mixing visual intensity with ability previews.
AR filter concept for TikTok that transforms users into hellish avatars. Part of a discovery-driven campaign to increase chatter around S5.
Video content highlighting new gear and weapons. Aimed at educating players and building return incentives through gear-focused marketing.
Announce video for WoW crossover content drop. Created to drive urgency and direct players toward the in-game shop.
Social statics detailing bundle contents with bespoke visual treatments. Served to drive conversion and clarify value during shop promotions.
Defined the CDC team’s remit across brand expression, social/video production, and operational oversight—spanning everything from paid assets to full video sizzles and analytics workflows.
Breakdown of why in-house CDC teams outperform external agencies on speed, cost, and strategic alignment across brand, social, and production pillars.
Year-over-year performance growth: increased output, engagement, and video reach across 33+ global channels managed by CDC.
CDC earned two honorary distinctions at the 28th Annual Webby Awards for original lore-driven video content supporting WoW and Diablo franchises.
Data-backed performance analysis and cost-efficiency improvements across two key Blizzard IPs, tied to contractor vs. internal team strategies.
Comparative view of external agency retainers across franchises, showing discrepancies in cost, engagement, and reach vs. internal benchmarks.
Cost-benefit analysis demonstrating the CDC team’s ability to produce high-performing, cost-efficient video content—including animation and livestream formats.
CDC deliverables roadmap for the Beta and Season 1 launch of The War Within.
Marketing alignment, planning clarity, and content gap identification.
Animating key visual assets for multipurpose use in social and video.
Amplifying influencer interviews across platforms to extend campaign longevity.
Wallpaper assets and mobile variants for character-driven amplification.
Tabletop-style influencer series introducing WoW to new players.
Cross-platform cinematic rollout synced with Xbox Showcase.
GIF library launch synced to campaign moments for viral shareability.